About Us

Eagerly crossing into new territory

We’re an entrepreneurial boutique with proven smarts, gleaned from hands-on experience and an openness to cross-disciplinary perspectives. Ever since opening our doors in 1989, we have acted zealously to help our clients succeed in an increasingly global and competitive business environment. As one of the first firms operating internationally more than a decade ago, we share with our clients the benefits of our far-flung global experience and enhanced capabilities.

Your needs drive our solutions

Headquartered in Chicago, Illinois, USA, we operate both nationally and internationally, specializing in astute planning and diligent field management for multi-phased, multi-location projects. We know that the right research solution is the one that best meets your unique needs. Which means we custom-tailor every project, capitalizing on our solid network of field staff, programmers, moderators, and other research resources. And we relish the opportunity to apply our problem-solving skills and ingenuity to exceptionally challenging projects.

Meet our President

Bridgid Michaud

Bridgid Michaud, President and founder of Direct Resource, Inc., is a veteran of nearly three decades in market research and business management. “I see Direct Resource as a warrior for our clients, fighting for results that hit the mark,” she explains. Bridgid oversees all company operations, as well as actively engages in project design and management. She holds a B.A. in Psychology and Political Science from the University of Wisconsin and is a member of the American Marketing Association, World Association of Opinion and Marketing Research Professionals (ESOMAR), the Marketing Research Association and has Professional Researcher Certification (PRC).
View Bridgid Michaud's LinkedIn profileView Bridgid Michaud’s profile

PRC

ESOMAR Individual Membership Information

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