Cosmetics – Retail

Cosmetics shopper
Marketplace / Audience
Consumer
Research technique Quantitative and Qualitative
Project objective Testing New Sales Concept in Cosmetics
Method of data collection Intercept interviews
Target audience – respondent • Female Shoppers
Geography USA – Multicity
Challenges we successfully met
  • Overcoming sales staff suspicions about project objectives
  • Winter storms affecting mall foot traffic and production levels