Health Insurance

Health Insurance
Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Concept ideation and evaluation
Method of data collection Telephone pre-recruiting to multi-phase, moderator-led, online message board
Target audience – respondent Health Insurance Users/Recipients
Geography North America
Challenges we successfully met • Skillfully handling sensitive and personal research topic
• Enticing participants to return and remain engaged for each phase of the project which lasted over a seven week time span