| Marketplace | Consumer |
| Research Technique | Quantitative |
| Project Objective | In-store shopping simulation |
| Method of data collection | Mall Intercept to combined Interviewer and online (CAWI) survey |
| Target audience – respondent | Female Head of Household within defined generational categories |
| Geography | North America |
| Challenges we successfully met | • Managing 32 Quota groups • Reconstructing “store within a store” concept • Handling logistics and placement for over 900 exhibits per site |
In-store/Retail
