Senior Living

Senior Living
Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.)
Method of data collection Ethnography
Target audience – respondent • People age 55 or older
Geography USA – Multicity
Challenges we successfully met
  • Finding the right mix of high income senior couples vs. single who also were technology savvy.
  • Finding a diverse ethnicity mix.