Senior Living

Marketplace / Audience	Consumer
Research technique	Qualitative
Project objective	Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.)
Method of data collection	Ethnography
Target audience – respondent	• People age 55 or older
Geography	USA – Multicity
Challenges we successfully met	Finding the right mix of high income senior couples vs. single who also were technology savvy. Finding a diverse ethnicity mix.