| Marketplace / Audience |
Consumer |
| Research technique | Qualitative |
| Project objective | Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.) |
| Method of data collection | Ethnography |
| Target audience – respondent | • People age 55 or older |
| Geography | USA – Multicity |
| Challenges we successfully met |
|
Senior Living
