Telecommunications

telecommunications
Marketplace / Audience
Consumer
Project technique Quantitative
Project objective Client call center quality measurement
Method of data collection CATI
Target audience – respondent Customers who contacted Client customer service within a specified period of time
Geography 13 European countries
Challenges we successfully met • EU privacy legislation & managing privacy concerns in releasing customer information.
• Carefully handling the fact that the target respondents were all existing customers of the client.
• Limited sample frame.