About Us

Eagerly crossing into new territory

We’re an entrepreneurial boutique market research firm with proven smarts, gleaned from hands-on experience and an openness to cross-disciplinary perspectives. We obsess over minutia. We love to laugh. We provide Clients with value and we value our Clients. We have an unyielding desire for offering good quality and service. We like challenges and aren’t afraid to think outside the box, but also know when staying the course is best. We love what we do and relish opportunities to partner with our Clients in finding solutions to their research objectives.

Your needs drive our solutions

Headquartered in Chicago, Illinois, USA, we operate both nationally and internationally, specializing in astute planning and diligent field management for multi-phased, multi-location projects. We know that the right research solution is the one that best meets your unique needs. Which means we custom-tailor every project, capitalizing on our solid network of field staff, programmers, moderators, and other research resources. And we relish the opportunity to apply our problem-solving skills and ingenuity to exceptionally challenging projects.

Meet our President

Bridgid Michaud

Bridgid Michaud, President and founder of Direct Resource, Inc., is a veteran of nearly three decades in market research and business management. “I see Direct Resource as a warrior for our clients, fighting for results that hit the mark,” she explains. Bridgid oversees all company operations, as well as actively engages in project design and management. She holds a B.A. in Psychology and Political Science from the University of Wisconsin and is a member of the American Marketing Association, the Insights Association and has Professional Researcher Certification (PRC).
View Bridgid Michaud’s profile


Insights AssociationAmerican Marketing Association


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