Financial Products and Services

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective To understand the strategic challenges and organizational needs of senior level leaders in the academic, medical, cultural and research fields as it relates to retirement planning and investment funds.
Method of data collection Web-based online survey
Target audience – respondent Multiple targets which included:
• Chief financial or administrative officer
• HR Manager
Geography USA
Challenges we successfully met • Project required the programming and testing of a very large and detailed survey with many branching scenarios.
• Multiple changes to survey had to be incorporated into the programmed survey.
• Gaining access to hard to reach senior level contacts.

Equipment Producer

Marketplace / Audience
Business to business
Research technique Quantitative and Qualitative
Project objective 1) Needs Assessment of Owner/Operator experience of design features
2) Concept testing
Method of data collection Telephone and panel pre-recruiting techniques to multi-phased project featuring both online survey and focus groups
Target audience – respondent Farmers/Agriculture
Geography North America, Europe, Russia
Challenges we successfully met • Cultural issues regarding product usage and Internet access and usage
• Language and time zone differences
• Timing – successfully completing the project during European holidays

Chemical/Industrial

Marketplace / Audience
Business to Business
Research technique Quantitative
Project objective Market segmentation in specialty chemical sector
Method of data collection Telephone pre-recruiting techniques to Web-based survey that utilized conjoint questioning.
Target audience – respondent Customers of Client who were key decision makers
Geography North America

Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Qualitative
Project objective Brand Equity and Positioning
Method of data collection Conduct in-depth Qualitative Interviews
Target audience – respondent Internists, Pediatricians and other Medical specialties that prescribe medications to patients
Geography North America and Europe
Challenges we successfully met Maintaining consistency of approach across cultures and languages

Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective Concept testing
Method of data collection Face-to-face interviews that utilized conjoint analysis techniques
Target audience – respondent Key healthcare decision makers and influencers such as Vice President of Operations, Clinical Nurses, Chief of Staff Anesthesia/Anesthesiologist, Cardiologist, Pulmonologist or Emergency Care Medicine
Geography North America
Challenges we successfully met • Survey length originally set at 40 minutes and budgeted y Client as such; however, pre-test identified actual ength as 70 minutes.
• Challenging recruitment due to type of qualified respondent