Cosmetics – Retail

Marketplace / Audience
Consumer
Research technique Quantitative and Qualitative
Project objective Testing New Sales Concept in Cosmetics
Method of data collection Intercept interviews
Target audience – respondent • Female Shoppers
Geography USA – Multicity
Challenges we successfully met
  • Overcoming sales staff suspicions about project objectives
  • Winter storms affecting mall foot traffic and production levels

Senior Living

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.)
Method of data collection Ethnography
Target audience – respondent • People age 55 or older
Geography USA – Multicity
Challenges we successfully met
  • Finding the right mix of high income senior couples vs. single who also were technology savvy.
  • Finding a diverse ethnicity mix.

Home Appliance and Electronics

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective To understand how people use their kitchen appliances and home electronics.  To learn how familiar they were with certain features, applications and technologies and why they did or did not use them.
Method of data collection Ethnography
Target audience – respondent Multiple targets including:
• Retail sales people working in appliance/electronic departments of big box and department stores.
• Consumers owning appliances and electronics in their home with specific features and applications.
Geography USA – Multicity
Challenges we successfully met • Participants were given homework to complete in advance of the in-home interview which included diaries and photos – all of which needed to be collected, reviewed and cataloged.
• Finding people who owned appliances and electronics with rare and specific feature sets.

Health Insurance

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Concept ideation and evaluation
Method of data collection Telephone pre-recruiting to multi-phase, moderator-led, online message board
Target audience – respondent Health Insurance Users/Recipients
Geography North America
Challenges we successfully met • Skillfully handling sensitive and personal research topic
• Enticing participants to return and remain engaged for each phase of the project which lasted over a seven week time span

In-store/Retail

Marketplace / Audience
Consumer
Research Technique Quantitative
Project Objective In-store shopping simulation
Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey
Target audience – respondent Female Head of Household within defined generational categories
Geography North America
Challenges we successfully met • Managing 32 Quota groups
• Reconstructing “store within a store” concept
• Handling logistics and placement for over 900
exhibits per site

Telecommunications

Marketplace / Audience
Consumer
Project technique Quantitative
Project objective Client call center quality measurement
Method of data collection CATI
Target audience – respondent Customers who contacted Client customer service within a specified period of time
Geography 13 European countries
Challenges we successfully met • EU privacy legislation & managing privacy concerns in releasing customer information.
• Carefully handling the fact that the target respondents were all existing customers of the client.
• Limited sample frame.

Petroleum

Marketplace / Audience
Consumer
Research technique Quantitative
Project objective To measure the effectiveness of the Client’s advertising among customers
Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail locations
Target audience – respondent Customers meeting gender, ethnicity, language and buying habit criteria
Geography United States
Challenges we successfully met • Operating at the Client’s place of business.
• Aggressive timeline resulting in less than the normal amount of time to do advance preparation.
• Received and developed project documents and tools on a Wednesday and provided final results to client on the following Monday.

Fast Food

Marketplace / Audience Consumer
Research technique Quantitative
Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category
Method of data collection Face-to-face Interviews.
Recruitment methods varied by target audience and included both street-catch and pre-recruit.
Target audience – respondent Multiple targets which included:
• Parents visiting specified vendors
• Children visiting specified vendors
• Employees
Geography Europe, Latin America and Asia
Challenges we successfully met • Project required an extremely fast turnaround.
• Had to manage numerous changes to survey documents that occurred while language translation was already in progress.