Cosmetics – Retail

Marketplace / Audience Consumer Research technique Quantitative and Qualitative Project objective Testing New Sales Concept in Cosmetics Method of data collection Intercept interviews Target audience - respondent • Female Shoppers Geography USA - … [Read more...]

Senior Living

Marketplace / Audience Consumer Research technique Qualitative Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.) Method of data … [Read more...]

Home Appliance and Electronics

Marketplace / Audience Consumer Research technique Qualitative Project objective To understand how people use their kitchen appliances and home electronics.  To learn how familiar they were with certain features, applications and technologies and why they did or did not use … [Read more...]

Health Insurance

Marketplace / Audience Consumer Research technique Qualitative Project objective Concept ideation and evaluation Method of data collection Telephone pre-recruiting to multi-phase, moderator-led, online message board Target audience - respondent Health Insurance … [Read more...]

In-store/Retail

Marketplace / Audience Consumer Research Technique Quantitative Project Objective In-store shopping simulation Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey Target audience - respondent Female Head of Household within defined … [Read more...]

Telecommunications

Marketplace / Audience Consumer Project technique Quantitative Project objective Client call center quality measurement Method of data collection CATI Target audience - respondent Customers who contacted Client customer service within a specified period of … [Read more...]

Petroleum

Marketplace / Audience Consumer Research technique Quantitative Project objective To measure the effectiveness of the Client’s advertising among customers Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail … [Read more...]

Fast Food

Marketplace / Audience Consumer Research technique Quantitative Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category Method of data collection Face-to-face … [Read more...]