Cosmetics – Retail

Marketplace / Audience Consumer Research technique Quantitative and Qualitative Project objective Testing New Sales Concept in Cosmetics Method of data collection Intercept interviews Target audience - respondent • Female Shoppers Geography USA - … [Read more...]

Senior Living

Marketplace / Audience Consumer Research technique Qualitative Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.) Method of data … [Read more...]

Home Appliance and Electronics

Marketplace / Audience Consumer Research technique Qualitative Project objective To understand how people use their kitchen appliances and home electronics.  To learn how familiar they were with certain features, applications and technologies and why they did or did not use … [Read more...]

Financial Products and Services

Marketplace / Audience Business to business Research technique Quantitative Project objective To understand the strategic challenges and organizational needs of senior level leaders in the academic, medical, cultural and research fields as it relates to retirement planning and … [Read more...]

Equipment Producer

Marketplace / Audience Business to business Research technique Quantitative and Qualitative Project objective 1) Needs Assessment of Owner/Operator experience of design features 2) Concept testing Method of data collection Telephone and panel pre-recruiting techniques to … [Read more...]

Health Insurance

Marketplace / Audience Consumer Research technique Qualitative Project objective Concept ideation and evaluation Method of data collection Telephone pre-recruiting to multi-phase, moderator-led, online message board Target audience - respondent Health Insurance … [Read more...]