Equipment Producer

Equiptment Producer Market Research
Marketplace / Audience
Business to business
Research technique Quantitative and Qualitative
Project objective 1) Needs Assessment of Owner/Operator experience of design features
2) Concept testing
Method of data collection Telephone and panel pre-recruiting techniques to multi-phased project featuring both online survey and focus groups
Target audience – respondent Farmers/Agriculture
Geography North America, Europe, Russia
Challenges we successfully met • Cultural issues regarding product usage and Internet access and usage
• Language and time zone differences
• Timing – successfully completing the project during European holidays