Fast Food

Marketplace / Audience Consumer
Research technique Quantitative
Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category
Method of data collection Face-to-face Interviews.
Recruitment methods varied by target audience and included both street-catch and pre-recruit.
Target audience – respondent Multiple targets which included:
• Parents visiting specified vendors
• Children visiting specified vendors
• Employees
Geography Europe, Latin America and Asia
Challenges we successfully met • Project required an extremely fast turnaround.
• Had to manage numerous changes to survey documents that occurred while language translation was already in progress.