Marketplace / Audience
Research Technique Quantitative
Project Objective In-store shopping simulation
Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey
Target audience – respondent Female Head of Household within defined generational categories
Geography North America
Challenges we successfully met • Managing 32 Quota groups
• Reconstructing “store within a store” concept
• Handling logistics and placement for over 900
exhibits per site