In-store/Retail

Marketplace / Audience Consumer Research Technique Quantitative Project Objective In-store shopping simulation Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey Target audience - respondent Female Head of Household within defined … [Read more...]

Chemical/Industrial

Marketplace / Audience Business to Business Research technique Quantitative Project objective Market segmentation in specialty chemical sector Method of data collection Telephone pre-recruiting techniques to Web-based survey that utilized conjoint questioning. Target … [Read more...]

Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Qualitative Project objective Brand Equity and Positioning Method of data collection Conduct in-depth Qualitative Interviews Target audience - respondent Internists, Pediatricians and other Medical specialties … [Read more...]

Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Quantitative Project objective Concept testing Method of data collection Face-to-face interviews that utilized conjoint analysis techniques Target audience - respondent Key healthcare decision makers and … [Read more...]

Telecommunications

Marketplace / Audience Consumer Project technique Quantitative Project objective Client call center quality measurement Method of data collection CATI Target audience - respondent Customers who contacted Client customer service within a specified period of … [Read more...]

Petroleum

Marketplace / Audience Consumer Research technique Quantitative Project objective To measure the effectiveness of the Client’s advertising among customers Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail … [Read more...]