Marketplace / Audience
Research technique Quantitative
Project objective To measure the effectiveness of the Client’s advertising among customers
Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail locations
Target audience – respondent Customers meeting gender, ethnicity, language and buying habit criteria
Geography United States
Challenges we successfully met • Operating at the Client’s place of business.
• Aggressive timeline resulting in less than the normal amount of time to do advance preparation.
• Received and developed project documents and tools on a Wednesday and provided final results to client on the following Monday.