Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Qualitative
Project objective Brand Equity and Positioning
Method of data collection Conduct in-depth Qualitative Interviews
Target audience – respondent Internists, Pediatricians and other Medical specialties that prescribe medications to patients
Geography North America and Europe
Challenges we successfully met Maintaining consistency of approach across cultures and languages

Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective Concept testing
Method of data collection Face-to-face interviews that utilized conjoint analysis techniques
Target audience – respondent Key healthcare decision makers and influencers such as Vice President of Operations, Clinical Nurses, Chief of Staff Anesthesia/Anesthesiologist, Cardiologist, Pulmonologist or Emergency Care Medicine
Geography North America
Challenges we successfully met • Survey length originally set at 40 minutes and budgeted y Client as such; however, pre-test identified actual ength as 70 minutes.
• Challenging recruitment due to type of qualified respondent