Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Qualitative Project objective Brand Equity and Positioning Method of data collection Conduct in-depth Qualitative Interviews Target audience - respondent Internists, Pediatricians and other Medical specialties … [Read more...]

Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Quantitative Project objective Concept testing Method of data collection Face-to-face interviews that utilized conjoint analysis techniques Target audience - respondent Key healthcare decision makers and … [Read more...]