Telecommunications

Marketplace / Audience	Consumer
Project technique	Quantitative
Project objective	Client call center quality measurement
Method of data collection	CATI
Target audience – respondent	Customers who contacted Client customer service within a specified period of time
Geography	13 European countries
Challenges we successfully met	• EU privacy legislation & managing privacy concerns in releasing customer information. • Carefully handling the fact that the target respondents were all existing customers of the client. • Limited sample frame.