Marketplace / Audience |
Consumer |
Project technique | Quantitative |
Project objective | Client call center quality measurement |
Method of data collection | CATI |
Target audience – respondent | Customers who contacted Client customer service within a specified period of time |
Geography | 13 European countries |
Challenges we successfully met | • EU privacy legislation & managing privacy concerns in releasing customer information. • Carefully handling the fact that the target respondents were all existing customers of the client. • Limited sample frame. |