Telecommunications

Marketplace / Audience
Consumer
Project technique Quantitative
Project objective Client call center quality measurement
Method of data collection CATI
Target audience – respondent Customers who contacted Client customer service within a specified period of time
Geography 13 European countries
Challenges we successfully met • EU privacy legislation & managing privacy concerns in releasing customer information.
• Carefully handling the fact that the target respondents were all existing customers of the client.
• Limited sample frame.

Petroleum

Marketplace / Audience
Consumer
Research technique Quantitative
Project objective To measure the effectiveness of the Client’s advertising among customers
Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail locations
Target audience – respondent Customers meeting gender, ethnicity, language and buying habit criteria
Geography United States
Challenges we successfully met • Operating at the Client’s place of business.
• Aggressive timeline resulting in less than the normal amount of time to do advance preparation.
• Received and developed project documents and tools on a Wednesday and provided final results to client on the following Monday.

Fast Food

Marketplace / Audience Consumer
Research technique Quantitative
Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category
Method of data collection Face-to-face Interviews.
Recruitment methods varied by target audience and included both street-catch and pre-recruit.
Target audience – respondent Multiple targets which included:
• Parents visiting specified vendors
• Children visiting specified vendors
• Employees
Geography Europe, Latin America and Asia
Challenges we successfully met • Project required an extremely fast turnaround.
• Had to manage numerous changes to survey documents that occurred while language translation was already in progress.