Marketplace / Audience
Research Technique Quantitative
Project Objective In-store shopping simulation
Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey
Target audience – respondent Female Head of Household within defined generational categories
Geography North America
Challenges we successfully met • Managing 32 Quota groups
• Reconstructing “store within a store” concept
• Handling logistics and placement for over 900
exhibits per site


Marketplace / Audience
Project technique Quantitative
Project objective Client call center quality measurement
Method of data collection CATI
Target audience – respondent Customers who contacted Client customer service within a specified period of time
Geography 13 European countries
Challenges we successfully met • EU privacy legislation & managing privacy concerns in releasing customer information.
• Carefully handling the fact that the target respondents were all existing customers of the client.
• Limited sample frame.