Senior Living

Marketplace / Audience Consumer Research technique Qualitative Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.) Method of data … [Read more...]

Home Appliance and Electronics

Marketplace / Audience Consumer Research technique Qualitative Project objective To understand how people use their kitchen appliances and home electronics.  To learn how familiar they were with certain features, applications and technologies and why they did or did not use … [Read more...]