Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Quantitative Project objective Concept testing Method of data collection Face-to-face interviews that utilized conjoint analysis techniques Target audience - respondent Key healthcare decision makers and … [Read more...]

Petroleum

Marketplace / Audience Consumer Research technique Quantitative Project objective To measure the effectiveness of the Client’s advertising among customers Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail … [Read more...]

Fast Food

Marketplace / Audience Consumer Research technique Quantitative Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category Method of data collection Face-to-face … [Read more...]