Cosmetics – Retail

Marketplace / Audience
Consumer
Research technique Quantitative and Qualitative
Project objective Testing New Sales Concept in Cosmetics
Method of data collection Intercept interviews
Target audience – respondent • Female Shoppers
Geography USA – Multicity
Challenges we successfully met
  • Overcoming sales staff suspicions about project objectives
  • Winter storms affecting mall foot traffic and production levels

In-store/Retail

Marketplace / Audience
Consumer
Research Technique Quantitative
Project Objective In-store shopping simulation
Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey
Target audience – respondent Female Head of Household within defined generational categories
Geography North America
Challenges we successfully met • Managing 32 Quota groups
• Reconstructing “store within a store” concept
• Handling logistics and placement for over 900
exhibits per site

Petroleum

Marketplace / Audience
Consumer
Research technique Quantitative
Project objective To measure the effectiveness of the Client’s advertising among customers
Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail locations
Target audience – respondent Customers meeting gender, ethnicity, language and buying habit criteria
Geography United States
Challenges we successfully met • Operating at the Client’s place of business.
• Aggressive timeline resulting in less than the normal amount of time to do advance preparation.
• Received and developed project documents and tools on a Wednesday and provided final results to client on the following Monday.