Financial Products and Services

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective To understand the strategic challenges and organizational needs of senior level leaders in the academic, medical, cultural and research fields as it relates to retirement planning and investment funds.
Method of data collection Web-based online survey
Target audience – respondent Multiple targets which included:
• Chief financial or administrative officer
• HR Manager
Geography USA
Challenges we successfully met • Project required the programming and testing of a very large and detailed survey with many branching scenarios.
• Multiple changes to survey had to be incorporated into the programmed survey.
• Gaining access to hard to reach senior level contacts.

Equipment Producer

Marketplace / Audience
Business to business
Research technique Quantitative and Qualitative
Project objective 1) Needs Assessment of Owner/Operator experience of design features
2) Concept testing
Method of data collection Telephone and panel pre-recruiting techniques to multi-phased project featuring both online survey and focus groups
Target audience – respondent Farmers/Agriculture
Geography North America, Europe, Russia
Challenges we successfully met • Cultural issues regarding product usage and Internet access and usage
• Language and time zone differences
• Timing – successfully completing the project during European holidays

Chemical/Industrial

Marketplace / Audience
Business to Business
Research technique Quantitative
Project objective Market segmentation in specialty chemical sector
Method of data collection Telephone pre-recruiting techniques to Web-based survey that utilized conjoint questioning.
Target audience – respondent Customers of Client who were key decision makers
Geography North America