Cosmetics – Retail

Marketplace / Audience
Consumer
Research technique Quantitative and Qualitative
Project objective Testing New Sales Concept in Cosmetics
Method of data collection Intercept interviews
Target audience – respondent • Female Shoppers
Geography USA – Multicity
Challenges we successfully met
  • Overcoming sales staff suspicions about project objectives
  • Winter storms affecting mall foot traffic and production levels

Senior Living

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Conduct lifestyle study of 55+ particularly as it relates to domicile choices/decisions (e.g. rent, own, single family home, condo, active 55+ community, etc.)
Method of data collection Ethnography
Target audience – respondent • People age 55 or older
Geography USA – Multicity
Challenges we successfully met
  • Finding the right mix of high income senior couples vs. single who also were technology savvy.
  • Finding a diverse ethnicity mix.

Home Appliance and Electronics

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective To understand how people use their kitchen appliances and home electronics.  To learn how familiar they were with certain features, applications and technologies and why they did or did not use them.
Method of data collection Ethnography
Target audience – respondent Multiple targets including:
• Retail sales people working in appliance/electronic departments of big box and department stores.
• Consumers owning appliances and electronics in their home with specific features and applications.
Geography USA – Multicity
Challenges we successfully met • Participants were given homework to complete in advance of the in-home interview which included diaries and photos – all of which needed to be collected, reviewed and cataloged.
• Finding people who owned appliances and electronics with rare and specific feature sets.

Equipment Producer

Marketplace / Audience
Business to business
Research technique Quantitative and Qualitative
Project objective 1) Needs Assessment of Owner/Operator experience of design features
2) Concept testing
Method of data collection Telephone and panel pre-recruiting techniques to multi-phased project featuring both online survey and focus groups
Target audience – respondent Farmers/Agriculture
Geography North America, Europe, Russia
Challenges we successfully met • Cultural issues regarding product usage and Internet access and usage
• Language and time zone differences
• Timing – successfully completing the project during European holidays

Health Insurance

Marketplace / Audience
Consumer
Research technique Qualitative
Project objective Concept ideation and evaluation
Method of data collection Telephone pre-recruiting to multi-phase, moderator-led, online message board
Target audience – respondent Health Insurance Users/Recipients
Geography North America
Challenges we successfully met • Skillfully handling sensitive and personal research topic
• Enticing participants to return and remain engaged for each phase of the project which lasted over a seven week time span

Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Qualitative
Project objective Brand Equity and Positioning
Method of data collection Conduct in-depth Qualitative Interviews
Target audience – respondent Internists, Pediatricians and other Medical specialties that prescribe medications to patients
Geography North America and Europe
Challenges we successfully met Maintaining consistency of approach across cultures and languages