Cosmetics – Retail

Marketplace / Audience
Consumer
Research technique Quantitative and Qualitative
Project objective Testing New Sales Concept in Cosmetics
Method of data collection Intercept interviews
Target audience – respondent • Female Shoppers
Geography USA – Multicity
Challenges we successfully met
  • Overcoming sales staff suspicions about project objectives
  • Winter storms affecting mall foot traffic and production levels

Financial Products and Services

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective To understand the strategic challenges and organizational needs of senior level leaders in the academic, medical, cultural and research fields as it relates to retirement planning and investment funds.
Method of data collection Web-based online survey
Target audience – respondent Multiple targets which included:
• Chief financial or administrative officer
• HR Manager
Geography USA
Challenges we successfully met • Project required the programming and testing of a very large and detailed survey with many branching scenarios.
• Multiple changes to survey had to be incorporated into the programmed survey.
• Gaining access to hard to reach senior level contacts.

Equipment Producer

Marketplace / Audience
Business to business
Research technique Quantitative and Qualitative
Project objective 1) Needs Assessment of Owner/Operator experience of design features
2) Concept testing
Method of data collection Telephone and panel pre-recruiting techniques to multi-phased project featuring both online survey and focus groups
Target audience – respondent Farmers/Agriculture
Geography North America, Europe, Russia
Challenges we successfully met • Cultural issues regarding product usage and Internet access and usage
• Language and time zone differences
• Timing – successfully completing the project during European holidays

In-store/Retail

Marketplace / Audience
Consumer
Research Technique Quantitative
Project Objective In-store shopping simulation
Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey
Target audience – respondent Female Head of Household within defined generational categories
Geography North America
Challenges we successfully met • Managing 32 Quota groups
• Reconstructing “store within a store” concept
• Handling logistics and placement for over 900
exhibits per site

Chemical/Industrial

Marketplace / Audience
Business to Business
Research technique Quantitative
Project objective Market segmentation in specialty chemical sector
Method of data collection Telephone pre-recruiting techniques to Web-based survey that utilized conjoint questioning.
Target audience – respondent Customers of Client who were key decision makers
Geography North America

Healthcare/Pharmaceutical

Marketplace / Audience
Business to business
Research technique Quantitative
Project objective Concept testing
Method of data collection Face-to-face interviews that utilized conjoint analysis techniques
Target audience – respondent Key healthcare decision makers and influencers such as Vice President of Operations, Clinical Nurses, Chief of Staff Anesthesia/Anesthesiologist, Cardiologist, Pulmonologist or Emergency Care Medicine
Geography North America
Challenges we successfully met • Survey length originally set at 40 minutes and budgeted y Client as such; however, pre-test identified actual ength as 70 minutes.
• Challenging recruitment due to type of qualified respondent

Telecommunications

Marketplace / Audience
Consumer
Project technique Quantitative
Project objective Client call center quality measurement
Method of data collection CATI
Target audience – respondent Customers who contacted Client customer service within a specified period of time
Geography 13 European countries
Challenges we successfully met • EU privacy legislation & managing privacy concerns in releasing customer information.
• Carefully handling the fact that the target respondents were all existing customers of the client.
• Limited sample frame.

Petroleum

Marketplace / Audience
Consumer
Research technique Quantitative
Project objective To measure the effectiveness of the Client’s advertising among customers
Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail locations
Target audience – respondent Customers meeting gender, ethnicity, language and buying habit criteria
Geography United States
Challenges we successfully met • Operating at the Client’s place of business.
• Aggressive timeline resulting in less than the normal amount of time to do advance preparation.
• Received and developed project documents and tools on a Wednesday and provided final results to client on the following Monday.

Fast Food

Marketplace / Audience Consumer
Research technique Quantitative
Project objective To conduct research that allowed the Client to identify problems as well as determine customer satisfaction for the Ready to Eat category
Method of data collection Face-to-face Interviews.
Recruitment methods varied by target audience and included both street-catch and pre-recruit.
Target audience – respondent Multiple targets which included:
• Parents visiting specified vendors
• Children visiting specified vendors
• Employees
Geography Europe, Latin America and Asia
Challenges we successfully met • Project required an extremely fast turnaround.
• Had to manage numerous changes to survey documents that occurred while language translation was already in progress.