Cosmetics – Retail

Marketplace / Audience Consumer Research technique Quantitative and Qualitative Project objective Testing New Sales Concept in Cosmetics Method of data collection Intercept interviews Target audience - respondent • Female Shoppers Geography USA - … [Read more...]

Financial Products and Services

Marketplace / Audience Business to business Research technique Quantitative Project objective To understand the strategic challenges and organizational needs of senior level leaders in the academic, medical, cultural and research fields as it relates to retirement planning and … [Read more...]

Equipment Producer

Marketplace / Audience Business to business Research technique Quantitative and Qualitative Project objective 1) Needs Assessment of Owner/Operator experience of design features 2) Concept testing Method of data collection Telephone and panel pre-recruiting techniques to … [Read more...]

In-store/Retail

Marketplace / Audience Consumer Research Technique Quantitative Project Objective In-store shopping simulation Method of data collection Mall Intercept to combined Interviewer and online (CAWI) survey Target audience - respondent Female Head of Household within defined … [Read more...]

Chemical/Industrial

Marketplace / Audience Business to Business Research technique Quantitative Project objective Market segmentation in specialty chemical sector Method of data collection Telephone pre-recruiting techniques to Web-based survey that utilized conjoint questioning. Target … [Read more...]

Healthcare/Pharmaceutical

Marketplace / Audience Business to business Research technique Quantitative Project objective Concept testing Method of data collection Face-to-face interviews that utilized conjoint analysis techniques Target audience - respondent Key healthcare decision makers and … [Read more...]

Telecommunications

Marketplace / Audience Consumer Project technique Quantitative Project objective Client call center quality measurement Method of data collection CATI Target audience - respondent Customers who contacted Client customer service within a specified period of … [Read more...]

Petroleum

Marketplace / Audience Consumer Research technique Quantitative Project objective To measure the effectiveness of the Client’s advertising among customers Method of data collection Pre-recruit and conduct on-premise face-to-face intercept interviews at Client’s retail … [Read more...]